IPHONE owners will reportedly no longer be able to reach out to Apple for customer support via X (formerly Twitter).
Instead, customers will have to visit the general support page on Apple's website.
The @AppleSupport account on X stopped responding to direct messages with human responses on October 1, according to MacRumors.
When sending a message, customers receive an automated response, saying: “We can help, but to provide the best support we’d like to continue this conversation in another support channel.”
Customers are then guided to Apple’s in-house support pages via a link.
Apple Support’s profile has also changed its bio tagline from "available every day to answer your questions” to “we’re here to provide tips, tricks and helpful information when you need it most," MacRumors first reported.
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It means iPhone users who previously used the service will face an extra step in receiving support from Apple.
But the general consensus is that it's not Apple's fault at all, but the fault of eccentric billionaire and X owner Elon Musk.
Musk bought X (when it was named Twitter) for $44billion in October last year, and has made a number of controversial changes to the app over the past 12 months.
One of Musk's most obvious changes is the axing of the famous blue bird and replacing it with the letter X.
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The social media platform could be, by Musk's own maths, now worth just $4billion.
Onlookers say Apple's partial retreat from the platform spells the end of X.
"[Apple] is only the first of many I assume," one onlooker wrote on X.
"Why would a company give personalised support on a site that is burning all around?"
Another tweeted: "One of the best things with Twitter is access to Apple support. Another nail in the coffin for X.
"(Just a pointless name for a social platform, as the colour black: no vitality, no life)."
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