How does scarcity, or the appearance of scarcity, affect choice when several …

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Article about How does scarcity affect consumers

You buy the other productIt is a good product that wont break the bank. You could buy the product on sale for less than a regular price. Or, you could pay full price and have two items that are both very good. You buy the other itemYou choose the second product. As you walk away from the counter with your other purchase, you think about why you bought the last item. You stop at a food courtThe food court is across the street, so you decide to buy from there. You walk over to the food court and buy a small fruit punch from a soda fountain. You are happy with this purchase, and as you go back to the counter, you think about why you bought this item. You think about how you just got the fruit punch at a reasonable price with little to no risk. You go to the food court with a limited budgetThe food court is across the street, so you decide to buy the product from there. You walk over to the food court and buy a lemonade from a vending machine. A little bitter and refreshing, this purchase gives you a little hunger pang, which you enjoy at dinner, and you finish the rest of your food with the lemonade afterward. You continue to the food court with a limited budgetYou take a seat at the food court table with a limited budget. You enjoy eating your food a bit with this new found hunger, and you think about why you bought this item. You think about how you need to save money to buy a place to stay in a big city. You buy a food court item that is on saleYou choose the item that is on sale. You buy the fruit punch from the soda fountain and quickly make it back to the counter, as the bell for lunch goes by. As you walk away from the counter with your food, you think about why you bought this item. You continue to the food court with a limited budgetYou dont have enough to buy the fruit punch. You think about why you should buy the item. You put the food on saleAs you put away your food for the night, you decide to change your mind about the item on sale. You decide to put the fruit punch back on sale. You go to a gas station a couple of blocks away from where you live because.

Article about How does scarcity affect consumers