Dragon’s Den entrepreneur set to make £10million after show said ‘company is worthless’

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Dragon's Den: Theo Paphitis breaks 'Trunki' suitcase

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Mr Law pitched his idea for a rideable suitcase for kids on Dragons’ Den, but when the product broke it seemed the business was destined for failure. The Bristol entrepreneur left the den red-faced with no investments but now, Trunki is set to bring in almost £10million and can be spotted in almost any airport worldwide.

Mr Law was asking for £100,000 investment in exchange for 10 percent of Trunki and was thoroughly slammed by most of the Dragons for both the quality, market opening and profitability of the business. 

Looking to make travelling easier for parents with young children, Mr Law’s invention created ride-on suitcases for “globe-trotting tots”. 

While the children can ride along on their packed suitcases, parents can not just keep an eye on their young ones but also keep them quite literally in tow. 

Mr Law continued his pitch by explaining how safe, comfortable and durable the product was, putting the safety of the child first. 

Paired with Mr Law’s solid grip on his financial figures, a trait not seen enough in the den, his pitch seemed to have gotten off to the perfect start. 

One of the Dragons, Richard Farleigh, did test-drive a Trunki and Deborah Meaden handled the suitcase as well, worried about the potential fall risk if parents were to take a sharp corner.

However both Dragons were satisfied with the reliability of the product, but once it was handed to Theo Paphitis the pink Trunki, nicknamed Trixie, quickly crumbled.

Ms Meaden explained the concept of the ‘Theo test’ in the den: “We’ll hand it over to Theo and see whether or not it survives him and if it does it’s clearly a robust product.”

Mr Paphitis had pulled the hook of the lead directly off the suitcase, which if it were to happen in a real life situation would see the toddler rolling away from their parents. 

Mr Law desperately tried to save the pitch by stating that the hooks were the only faulty part of the product as they were the only piece he didn’t design himself. 

But it simply wasn’t enough to save Trixie the Trunki as almost immediately Ms Meaden declared she was out of the deal as the product had lost all integrity. 

“You shouldn’t come here with problems. 

“It drives me mad that we waste our time with these things,” said Mr Paphitis, leaving the deal as well.

Peter Jones added insult to injury saying that the business was not worth Mr Law’s evaluation of £1million, calling the business “worthless” as it could not be patented. 

“You have nothing, you think you have something and I’ll tell you why you don’t: within seven days I could do a better job. Your company is currently worthless,” said Mr Jones.

A few years after his original appearance, Mr Paphitis caught up with Mr Law to see how the business he deemed not worthy of being in the den grew into an empire. 

Mr Paphitis commented that his two daughters constantly point out Trunki’s in the airports now as the company grew in popularity. 

The range of products offerings has also grown to encompass saddle bags, booster seats and upgraded versions of the original Trunki, the latest of which passed the ‘Theo test’. 

The dismissal of Trunki and Mr Law’s company Magmatic Lts has been classed alongside Tangle Teezer as the most successful products to have failed on Dragons’ Den, proving that the multimillion pound investors aren’t always right. 

“I think Trixie the pink Trunki still has nightmares about it,” Mr Law commented on the follow-up episode of Dragons’ Den looking at how much the dragons had lost out on by dismissing his invention. 

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