Royal-founded charity calls for essential goods donations, so all can have Happy Christmas

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The charity, which distributes food and essentials donated by businesses to 4,500 charitable organisations, food banks, schools and community groups around the country, expects to see a sharp increase in the number of people that cannot afford essential hygiene and cleaning products this Christmas. Founded by the Prince of Wales in 1996, In Kind distributed nearly three million “real Christmas must-haves” such as toilet roll, nappies and soap last Christmas to its charitable partners. 

Chief executive Rosanne Gray expects demand to be even higher this year due to rising energy bills, higher food costs, the end of furlough, and the cut in universal credit. She said that In Kind urgently need donations from retailers and manufacturers so that more families do not have to decide whether to eat, heat their homes or be clean this Christmas.

“This Christmas, 81 percent of our charitable network said the demand for their services has increased, and over 75 percent of indicated that toiletries, personal hygiene and household cleaning products are the most needed as we approach the end of the year,” she said.

“The universal credit cut, rising energy bills and end of furlough have undoubtedly impacted living standards for vulnerable households so we are urgently calling on more businesses to donate the real Christmas must-haves and be a lifeline for people this winter.”

One of the charities supplied by In Kind, The Vale Pantry in Dorset, which helps families struggling financially and with food insecurity, said that it has seen a 45 percent increase in demand for its help over the past couple of months.

Founder Carole Jones said: “We are currently focussing on sourcing the essential consumer products that are expensive for individuals to afford themselves, such as toilet roll, cleaning and laundry items, so would urge any businesses that can donate these items to get in touch with In Kind who offer a simple distribution service, reaching all corners of the UK. Frankly, we would not be able to provide so many of these items without the help of In Kind.”

Retailers and manufacturers that wish to make a donation can contact In Kind at donations@inkinddirect.org with what products they have and how many they have available. Charities that need products can register here.

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