LA Rams Win Over SF 49ers For Super Bowl Perch Scores 50M Viewers For Fox In NFL Battle Of California

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For most of Sunday’s NFL conference game at SoFi Stadium, it looked like the San Francisco 49ers would be heading to Super Bowl LVI in the venue in two weeks. But looks can be deceiving.

Bouncing back from a 10-point deficit going into the fourth quarter, the Los Angeles Rams snatched that NFL perch away from their northern California rivals to win the dramatic match-up 20-17. Balancing its Winter Olympics coverage, NBC will be broadcasting the Super Bowl battle between the Rams and the Cincinnati Bengals, but Fox and CBS have already proven big winners.

Just over 50.42 million viewers tuned in for the January 30 primetime game between the Matthew Stafford-led Rams and the Kyle Shanahan-coached 49ers. That massive number is the accumulation of eyeballs on Fox, Fox Deportes, and on NFL and Rupert Murdoch-owned streaming platforms.

For those of you who love stats, viewership for Sunday’s game hit a stunning 55.2 million peak in the 9:15-9:30 PM ET window. Additionally, the January 30, 2022 game bopped up % over Fox’s broadcast of the 2021 NFC Championship between Tom Brady and Tampa Bay and the Green Bay Packers.

Heading into the Big Game in two weeks, the LA vs. SF face-off is the most watched thing on the small screen since the more than 96 million who saw Super Bowl LV on CBS plus various other platforms and outlets on February 7, 2021. Another feather in the Fox cap is that the Rams vs. 49ers game is the most watched NFC Championship game since 2014.

CBS Sports broadcast of Bengals win over the Kansas City Chiefs on Sunday afternoon snagged some big numbers too.

The 3:03 – 6:17 PM ET played match had about 48 million viewers, with options on the main network, Paramount+ and more. Cited as the most streamed non-Super Bowl game ever, the Bengals vs. Chiefs battle helped the ViacomCBS-owned net scored a 13% overall rise over last year. Or translated into eyeballs, CBS Sports grabbed the top spot as the most watched net across the regular NFL season and playoffs with an average audience of 21.05 million.

See ya at the Super Bowl!

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